1.   We prototype for the good of all

2.   Our space is a safe space

3. We are driven by curiosity and experimentation

4. We believe in more inclusive and consequently better societies

5. Innovation emerges from inquiry 

6. We’re both positive and critical when creating thoughtful prototypes 

7. We don’t know everything, but we are keen to learn

8. People are precious, things are not.

9. We trust and care in each other and with our customers

10. We make to think and we think through making